Role

Collaborators

Time Frame

Brief

Project Manager and Designer

Caleb DeSmith, Gina La Rosa, Gwen Riemer

January 13-18, 2020

Design a manufacturable product for the Rochester Refugee Kitimaya retail brand using upcycled clothing and simple sewing techniques.

Objective
​Design a new accessory that fits into the existing Kitimaya brand and is:
  • Desirable (will it sell?)
  • Feasible (can it be manufactured with the resources they have?)
  • Viable (will it turn a profit and be a sustainable addition to their business?)
The Brand
Handmade, fun, upcycled
Solution
Earrings made with a simple, easily automated twisting process
  • Clean and durable manufacturing technique
  • Can be made with a wide variety of different materials
  • Cost-effective (mass-produced, metal earring piece can be sourced for less than 20 cents per pair, or made by hand)
Twisting Process
1
2
3
4
Variations and Packaging

My team won first place. We will soon be working with management at Rochester Refugee to integrate our design into their existing accessories line.